de Bijenkorf Festive

De Bijenkorf or ‘The Beehive’ is the most renowned chain of high-end premium department stores in the Netherlands. Found was asked to work around the festive theme of ‘Make Classic Fantastic’. We brought back their ultimate classic character, a cute bear called Bobbie. Featuring alongside other cult classic pieces recycled from previous years, we made the whole campaign experiential, encouraging people to join in the festive fun through AR via their phones.